IMPROVE EFFECTIVE ADS WITH AUDIENCE MEASUREMENT


Abstract


For ten years the Digital Out-Of-Home market is growing very fast because of the new display technologies.

But most of the time ads displayed on screens are not effective in reaching their targeted audiences and in providing transparent results. Nonetheless, brands marketers and advertising agencies need solid audience measurement software to measure the impact of their marketing and communication messages.

Features


  • Analyze the evolution of your audience
  • Measure and compare the impact of your contents
  • Determine trends in time and peak hours
  • Understand behaviour’s viewers based on real metrics
  • Measure your ROI (Return on Investment)
  • Measure the cost justification value
  • Optimize your campaign in real time

FACE DETECTION


face detection


We develop our own face detection technology in order to get demographics and anonymous data like gender, age group, head position, distance from the screen and many other informations that allow us to qualify the audience with high accuracy.

No image stored, and all the data gathered are anonymous, processed and converted in real-time.

Face detection enables to measure the number of viewers watching the digital signage content played on screens, by counting the number of people that viewed the content played and by providing information on the viewers’ demographics (gender and age group).



WHAT KIND OF DATA?


Actual DOOH Viewers

Our solution accurately measures the number of viewers watching the digital signage content played on screens, by counting the number of people that viewed the content played. We measure how many people actually looked at the displayed ad.

Opportunities to see

We provide you with the “Opportunity to see” (OTS) metric. It is the number of people who were detected by our solution but whose attention time was not bigger than 2 seconds. The higher your OTS is, the better your chances are to reach your target.

Dwell Time

A dwell time metric measure the probability that your ad is seen. It measures the total time that the viewers are around a digital screen. It is used to determine your display placement, the content loop duration and your advertising cost.


Distance from screens

We measure the distance between the screens and each viewer for a better understanding of the consumer’s behaviour.

Attention Time

As it is an audience measurement software it measures the number of people that looked at your advertised content and how long they watched it.

Dashboard

You can easily analyse the audience’s evolution, compare the performance of each of your content, playlist created, and each advertising place.