Jacare Technologies is an Ad Tech and data driven company that gives an answer for Retailers, Brands and Advertising agencies which want to know precisely people’s interest in messages displayed on digital screens and improve campaign optimization.
The objective? Target, measure, analyze, and optimize communication campaign in digital signage.
But we are more than just an audience measurement company. When it comes to programmatic, we combine several data to qualify inventories so that agencies or advertisers buy their advertising spaces at the right price. We developed our own Ad server and our own DSP (Demand Side Platform) to better serve the DOOH (Digital Out-Of-Home) advertising market.
All the economic sectors are changing. Industries such as transportation, hospitality and many others need to change their traditional Business Models to adapt. Advertising will not escape the “Uberization” of its market and we believe that programmatic is the next step of DOOH (Digital Out-Of-Home).
Our purpose is to change the game and help advertisers and Trading Desk to buy their advertising spaces in real time, according to the real audience, the real traffic people, and auctioned as real time bidding.