Jacare Technologies won the “Disrupt Digital Advertising & Marketing” challenge organized by Elaia Partners and Viva Technology

Jacare Technologies won the “Disrupt Digital Advertising & Marketing” challenge organized by Elaia Partners and Viva Technology

On June 30th, July 1st and 2nd took place the Viva Technology Paris event at Porte de Versailles. Its first edition was held by Publicis and Les Echos and gathered many startups, investors, and major groups to make the reputation of Paris similar to Sillicon Valley’s. What’s the ambition behind this ? To compete with Las Vegas’ CES.

In this context, it was natural that Jacare Technologies was there. In partnership with Orange and Samsung Electronics we introduced our audience measurement and analysis solution for DOOH.

Besides, the Viva Technology event also has the ambition of promoting high potential startups. This is why, in collaboration with Elaia Partners, they organized the “Disrupt Digital Advertising & Marketing” challenge.

Elaia Partners is an independent Venture Capital specialized on the digital economy that invested in Criteo, Sigfox, Teads!

5 startups were previously selected on application to participate to this challenge.

Arnaud Bingono, Jacare Technologies’ founder won the first price by presenting our vision of the future of Digital-Out-Of-Home : the programmatic, the collect and analysis of data in real time, connected and smart screens, and a new way of buying advertising spaces similar to Real-Time Bidding (RTB).

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